IMAX will release the record-breaking Chinese animated-feature phenomenon Ne Zha exclusively in select IMAX 3D theatres across North America starting today, August 29th, for a limited time only. Released by Well Go USA Entertainment in North America, produced by Beijing Enlight Pictures and written and directed by first time director Yang Yu (aka Jiao Zi), Ne Zha is currently the highest-grossing animated feature in China’s film history with box office gross presently at over $660 million. A new trailer for the film was released earlier today:

A young boy, Ne Zha, is born from a heavenly pearl by the Primeval Lord of Heaven, Yuanshi Tianzun. Born with unique powers, he finds himself as an outcast who is hated and feared. Destined by prophecy to bring destruction to the world, the young boy must choose between good and evil in order to break the shackles of fate and become the hero.

Ne Zha is also the highest-grossing animated IMAX feature in China’s film history, and the second highest-grossing local language IMAX feature of all time in the market. The IMAX release of Ne Zha will be digitally re-mastered into the image and sound quality of The IMAX Experience with proprietary IMAX DMR (Digital Re-mastering) technology.

Check out local listings and reserve seats today at imax.com/nezha.

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Jerry Beck

Writer, cartoon producer and author of more than 15 books on animation history. A former studio exec with Nickelodeon and Disney; currently on the faculty at both CalArts in Valencia and Woodbury University in Burbank, California.

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