Studio Ponoc and Netflix have Partnered

Studio Ponoc and Netflix have Partnered

January 25th, 2024

Jerry Beck

Studio Ponoc and Netflix have created a multi-film partnership to bring animated features from Studio Ponoc to Netflix members around the world, with Netflix becoming the exclusive streaming home of upcoming Studio Ponoc films. First up out of this partnership is Studio Ponoc’s new animated feature film, The Imaginary, to be released worldwide later this year following an exclusive theatrical run in Japan.

Studio Ponoc is an animation studio based in Tokyo, Japan, founded in 2015 by renowned former Studio Ghibli producer Yoshiaki Nishimura (nominated twice for the Academy Award for Best Animated Feature, for The Tale of The Princess Kaguya and When Marnie Was There).

THE IMAGINARY – Studio Ponoc’s The Imaginary will premiere on Netflix later this year.
Cr: Netflix © 2023 Ponoc

This announcement follows a monumental year for feature animation at Netflix, including Guillermo del Toro’s Pinocchio winning the Oscar for Best Animated Feature, and Leo, starring Adam Sandler, making the biggest debut ever for a Netflix animated film.

Quote from Yoshiaki Nishimura, Founder of Studio Ponoc and Producer of The Imaginary:
“Studio Ponoc is thrilled to bring our storytelling and innovative hand-drawn, hand-painted animated films to all audiences, and in particular to children and their families to enjoy together, around the world on Netflix. Netflix’s genuine commitment to supporting animation as a vital and valuable storytelling medium, and to growing high-quality and trailblazing animation, makes Netflix a truly excellent partner.”

The name “Studio Ponoc” comes from the Croatian word “ponoć”, which means “midnight” or the beginning of a new day, reflecting founder Nishimura’s goal of a new start for globally-appealing animation created in Japan that inspires and enthralls all audiences around the world, especially aiming to create films for children to enjoy with their families. Its debut feature film is the critically acclaimed Mary and The Witch’s Flower (2017) by Academy Award-nominated director Hiromasa “Maro” Yonebayashi, also the director of the Studio Ghibli films The Secret World of Arrietty and When Marnie Was There (nominated for the Academy Award for Best Animated Feature).

Netflix debuted The Imaginary teaser key art today. Film details are below:

Logline: Studio Ponoc’s The Imaginary portrays the depths of humanity and creativity through the eyes of young Amanda and her imaginary companion, Rudger. Their fantastical adventures launched from her attic, lead them to discover a magical world of creatures and places never before seen until a sinister force threatens to destroy their imaginary world and the friendship within it. Directed by renowned animator Yoshiyuki Momose (Spirited Away), The Imaginary is an unforgettable adventure of love, loss, and the healing power of imagination.

Director: Yoshiyuki Momose (Modest Heroes, Tomorrow’s Leaves)
Producer: Two-time Academy Award nominee Yoshiaki Nishimura (The Tale of The Princess Kaguya, When Marnie Was There)

The groundbreaking hand-drawn animation of The Imaginary is heightened by first-of-their-kind techniques of light and shadow.

The Imaginary is based on the beloved and award-winning novel of the same name by A.F. Harrold and illustrated by Emily Gravett (Bloomsbury Publishing).

Author
Recent Posts

Jerry Beck

Writer, cartoon producer and author of more than 15 books on animation history. A former studio exec with Nickelodeon and Disney; currently on the faculty at both CalArts in Valencia and Woodbury University in Burbank, California.