The Queen of Cartoons is More Popular Than Ever with New Apparel, Accessories, Pet Products, and an Upcoming Broadway Musical

Leading brand-licensing agency Global Icons and Fleischer Studios, owner of a number of classic animated characters including Betty Boop, have entered into a wide range of new licensing collaborations for the beloved Queen of Cartoons, including upcoming launches for stylish new apparel, accessories, and pet products. In addition, dynamic new character art will be unveiled for licensees in May at the upcoming International Licensing Show in Las Vegas.

This fall, the new collaboration Bella Doña x Betty Boop will debut with a new apparel and accessories collection as part of the expanding Betty of the People initiative, a program created by Fleischer Studios to make Betty Boop more accessible to a wider range of cultures and communities around the world. This initiative will showcase the beloved character with a diverse variety of partners creating organic designs that celebrate identity and individual heritage. Bella Doña, co-founded by best friends LaLa Romero and Natalia Durazo and rooted in Chicano and LA culture, is proud to celebrate this spirit of sisterhood with Betty!

On May 22nd, a new Betty Boop x Marc Jacobs collaboration will be released featuring specialty tees, bags and accessories celebrating the animated screen star.

Launching this summer will also be a new line of products for pets with Buckle-Down, including a large selection of collars, leashes, bowls, and other accessories. Goodie Two Sleeves, known for their funny and unique tee-shirts, will also appeal to pet lovers, with a new line of Betty Boop pet apparel dropping this holiday season. Pet items are a natural for Betty Boop, as she’s known for her love of animals and is often seen having fun with her cherished pup Pudgy.

This past year, Betty Boop has further delighted fans with numerous highly successful and viral collabs, including an ongoing collection of watch bands, phone and AirPod cases by Affinity Brand Partners, a colorful line of fun cosmetics with Glamlite, and a collection of hand-painted apparel by wearable art brand Wren + Glory. In addition, the highly anticipated BOOP! The Musical premiered last December in Chicago, thrilling fans of all ages and receiving rave reviews with an expected Broadway debut in spring of 2025.

ABOUT BETTY BOOP AND FLEISCHER STUDIOS
First introduced in 1930, Betty Boop was created by Max Fleischer for his “Talkartoons” series, the world’s first animated “talkies” which Max’s company, Fleischer Studios, produced for Paramount Studios. Betty initially appeared as a dog-like stage performer who sang and danced with another dog-like character named Bimbo, joyfully entertaining vast audiences of other Fleischer characters from the animal kingdom.

Inspired by the collective energy, style and sound of the many popular Jazz Age flappers and entertainers of the 1920s, Betty quickly evolved into a full-fledged human character, and by 1932 she had become the only female animated screen star in the world. Voiced by Mae Questel, Betty starred in more than 100 cartoons, 90 of which are included in the official Betty Boop series, which ended in 1939. Since then, Betty has appeared in dozens of hit movies, television specials, commercials, and was the first cartoon character to be profiled by A&E’s Biography series.

Today, Fleischer Studios and their great team of creative professionals, have parlayed the iconic Betty Boop into a worldwide licensing phenomenon entertaining millions of fans and collectors alike. Please visit them online at www.fleischerstudios.com and www.bettyboop.com.

ABOUT GLOBAL ICONS, LLC
For 25 years, Global Icons LLC has continually increased consumer loyalty for some of the world’s top trademarks, expanding the consumer base of its clients through the creation of new products and distribution channels. Select clients include Danone North America, HOSTESS BRANDS, TURTLE WAX, Dickey’s Barbecue Pit, Betty Boop, United States Postal Service, Vespa, Colgate-Palmolive, among others. For more information visit www.globalicons.com.