Frederator Launches First Anime Club on YouTube – “Get In The Robot”

Frederator Launches First Anime Club on YouTube – “Get In The Robot”

August 9th, 2018

Jerry Beck

Frederator Studios, A WOW! Unlimited Media company known for its breakout hits in the animation space including Bee and Puppycat, Bravest Warriors, and most recently Netflix’s Castlevania, has launched the first video anime club called Get In The Robot. Get In the Robot was designed to be the first stop for people who have just gotten into anime and want to know more, as well as a place for existing anime enthusiasts. The channel is a platform for fans to learn more about their favorite shows and will feature expert commentary about the art form and specific series including Dragon Ball Z, My Hero Academia, and Attack on Titan. Frederator also plans to extend the digital anime club into offline touchpoints including events and merchandise.

Jeremy Rosen, VP of Programming & Networks at Frederator said, “We feel strongly that anime is going to break mainstream in a strong way over the next 12 to 18 months, and we want to grow with it. The team here represents a spectrum of anime fans and we realized there’s a huge pool of underserved fans who aren’t interested in gatekeeping, antagonistic fandom. They want to get hyped together and enjoy these shows together. Our goal with Get in the Robot is to serve those fans and grow that welcoming, fun aspect of western anime fandom.”

Get in the Robot seeks to make anime accessible to all, with entertaining programming and relatable talent. The experts on board for the channel at launch, who will appear across programs, all have a broad knowledge base and passion for anime. They include Curtis Richardson, an animator and collegiate track and field star; Yedoye Travis, a big fan of Dragon Ball Z and comedian who integrates anime into his comedy; and Cristal Marie, a musician and veteran Frederator show host who started an anime convention in the Dominican Republic. Get in the Robot also aims to be a gateway for people who are curious about anime, taking a deliberate approach to the channel’s visual design, tone of voice, and properties covered to appeal to a wider, more casual audience.

Get into the Robot is only the latest launch from Frederator, which is known for its animated hits across platforms, as well as for galvanizing and cultivating a 3,000 member community of animation, art, gaming and entertainment-focused creators through their Channel Frederator Network.

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Jerry Beck

Writer, cartoon producer and author of more than 15 books on animation history. A former studio exec with Nickelodeon and Disney; currently on the faculty at both CalArts in Valencia and Woodbury University in Burbank, California.