Fred Seibert, the driving force behind some of the most successful and iconic animation projects of our time, announced today he is launching a brand new production entity – FredFilms. The new company is designed to help meet the increased demand for premium adult and kid animation programming from traditional linear networks and a wide range of streaming platforms. For this new venture, Seibert has already struck a first look deal with VIS KIDS, a division of ViacomCBS Networks International, with additional projects expected to be revealed in the coming weeks.

Seibert’s credits and achievements have established him as a true legend in animation and a visionary in television branding. During his illustrious career, Seibert has discovered, cultivated and launched some of the biggest and freshest animated series across TV and streaming networks. He has served as executive producer for such blockbusters as Pendelton Ward’s Adventure Time and Bravest Warriors (Cartoon Network and Cartoon Hangover), Butch Hartman’s The Fairy OddParents (Nickelodeon), Kevin Kolde’s and Warren Ellis’ Castlevania (Netflix), and Natasha Allegri’s Bee & Puppycat (the most backed animated series in Kickstarter history). While serving as President of Hanna-Barbera, Seibert oversaw the development of a string of hits from The Powerpuff Girls to Dexter’s Laboratory. He has also helped discover some of the hottest animated talent on the planet including Craig McCracken, Genndy Tartakovsky, Pendelton Ward and Seth MacFarlane.

In addition to his success in animation, Seibert has overseen some of the most celebrated television branding achievements of all-time. As the founding creative director of MTV, he developed the unforgettable “I Want My MTV” campaign. Additionally, he architected the original Nickelodeon and Nick-at-Nite branding and promotion.

Out of the gate FredFilms has finalized a first look deal with VIS KIDS, a division of ViacomCBS Networks International. Through the agreement, FredFilms will present at least three projects to the studio with the goal of at least one being put into development. Seibert will also continue to serve in an executive producing role on two major Netflix projects – the breakout hit Castlevania which will launch its fourth season later this year, and the cult sensation Bee & Puppycat whose new iteration Bee & Puppycat: Lost in Space is coming soon to Netflix.

“Animation is having yet another golden age, driven, as always, by new technologies. The rise of streaming platforms has given animation studios a whole new landscape to have their innovative voices and stories told. And the success that many projects are finding in streaming, both adult and kid targeted series, has re-opened the eyes of executives at linear networks to invest in animation. With that said, I thought now was the perfect time to set up a new production company in which I can focus 100% of my energies on what I truly love to do: nurture fresh talent and emerging voices, and help bring to life amazing, cutting-edge animation,” said Seibert.

“At VIS KIDS, we are committed to the development of new creative partnerships and deepening our relationships with talent to bring unique, fun and creative stories to life. We look forward to our partnership with Fred Seibert and FREDFILMS, as we further this commitment and establish VIS KIDS as an industry leader in kids content,” said Nina Hahn, Head of VIS KIDS and Senior Vice President, Production & Development, Nickelodeon International.

Seibert is currently building out his executive team and has already brought on former Crunchyroll writer/producer and seasoned graphic novel editor, Casey Gonzalez , as his Development Director and Sarah Kessler as Manager, Development.

He is interested in hearing pitches from creators. More information about FredFilms can be found at fredfilms.com