Leading brand-licensing agency, Global Icons, and Fleischer Studios, owner of the beloved Betty Boop and other classic animated characters, have revealed new licensing collaborations for the beloved character with several popular brands, including Whatever! Makes You Happy, Southpole, and Apply Stickers.

This month, Whatever! Makes You Happy, known for infusing everyday life with fun, positivity, and a spark of the unexpected, is introducing a whimsical line of bags, bag charms, and jewelry featuring Betty Boop and her pup Pudgy. The retro glam inspired collection will be available at shopwhatever.com.  

Apply Stickers is dropping a collection of colorful stickers this week featuring Betty Boop. Apply Stickers is a Brooklyn-based creative studio inspired by the museums, galleries, and gritty stickered streetscapes of their hometown. The new Betty Boop x Apply stickers collection will feature unexpected character art showcasing the versatility of the beloved Sass Symbol and will be available at applystickers.com. 

This winter, popular streetwear brand Southpole will drop the first in an ongoing line of new Betty Boop apparel. SOUTHPOLE, recognized as a symbol of authenticity and cultural relevance, will release their new Betty Boop x Southpole collection in select retail stores.

Along with these new offerings, innovative apparel and accessories brand Bella Doña recently introduced the Betty Boop x Dodgers x New Era collection, the first officially licensed apparel collaboration featuring Betty Boop with the Los Angeles Dodgers. The collection was instantly popular among fans with several styles selling out of New Era stores at Dodger Stadium on the first night. Select pieces from the collection are still available online at bella-dona.com.     

Earlier this month, it was announced that a North American touring production of Broadway’s award winning Boop! The Musical will officially open for its 50-week tour in Rochester, NY at the West Herr Auditorium Theater in Fall 2026.